A coach leading a sales role-play at the front of a room, with a team seated in the foreground

Calgary-based · Working across Canada

Bring Your Presence.
Find Your Voice.
Make It Happen.

Performance skills for real life.

  • Communication
  • Presentations
  • Sales Conversations
  • Creative Media

Communication, presentation and sales training for teams, professionals and young people — built on professional acting techniques by actor and communication coach Rae-Ann Dillman-Ferland.

In person in Calgary & southern Alberta · Online anywhere · Travel available

The idea

Actors spend years learning to walk into a room, read it, and make people feel something. That's also a pretty good job description for a sales lead, a new manager, or anyone with a quarterly presentation on Thursday.

We take the tools professional performers rely on — voice, body, listening, intention, improvisation — and translate them into everyday skills you can use at work tomorrow. No costumes. No trust falls. Promise.

Five ways in

Choose the stage that fits.

Leading a team, closing the deal, preparing for your big moment or raising a confident kid — start with the one that sounds like you.

For organizations

For individuals & families

The method

What actors know that most training skips.

Rae-Ann, seen from behind, coaching a team of professionals around a boardroom table
  1. 01

    Presence before polish.

    People remember how you showed up long before they remember your slides. We start there.

  2. 02

    Listening is an action.

    Actors don't wait for their turn to talk. They respond to what's actually happening. Your clients notice the difference.

  3. 03

    Know what you're playing for.

    Every scene has an objective. So does every meeting, pitch and interview. Clarity of intention changes everything.

  4. 04

    Rehearsal beats talent.

    Confidence isn't a personality type. It's what happens after you've practised the hard part somewhere safe.

Rae-Ann Dillman-Ferland, founder of Acting Like It

Behind the curtain

A trained performer who'd rather see you in the spotlight.

Acting Like It was founded on a simple hunch: the skills that make a performance land are the same ones that make a meeting, a pitch or an interview land. Rae-Ann brings about 25 years of acting, about 15 years of teaching and coaching, and a long career in media, marketing and sales to every session.

Expect warmth, honest feedback, a fair amount of laughing, and techniques you'll actually use.

Meet Rae-Ann

Try it yourself

See It in Action

The way you say something can change the way a conversation unfolds. Try a couple of real-world scenarios and discover how small shifts in your approach can make a difference.

Choose a scenario, make a decision, and explore what happens next.

Scene 01

The Networking Rehearsal

For entrepreneurs, professionals, business owners, job seekers, and anyone who wants to feel more confident introducing themselves.

You're at a networking event. Someone turns to you and asks:

So, what do you do?

You have a few seconds to answer. What would you say?

Your response

Want to feel more confident in the conversations that matter? Explore private coaching

Scene 02

The Sales Conversation

For sales professionals, business owners, sales managers, and organizations looking to strengthen their customer conversations.

You're speaking with a potential client. You've started a conversation about your service, and they say:

Thanks, but we're already working with someone.

What do you say next?

Your response

Imagine what your team could practise with real scenarios from your business. Explore SCENE Sales Training

Your cue

A little practice can change a lot about a conversation.

Whether you're building confidence, developing your team, or preparing for the conversations that move your business forward, let's explore what would be most useful for you.

Let's Find the Right Fit